Saturday, January 16, 2010

'Eli' bests 'Avatar' on Day 1 of long MLK weekend

Martin Luther King’s holiday weekend is proving to be an interesting one for the box office, EWonline noted Saturday.

For the first time in five weeks, a film has out-grossed "Avatar."

If early estimates hold, the Denzel Washington-starrer "The Book of Eli" grossed $11.7 million on Friday, while Avatar earned an estimated $10.5 million. The rest of the weekend will be closely watched to see if Avatar can maintain its record-grossing run for its fifth week in theaters.

Third place for Friday went to "The Lovely Bones," which expanded wide this week for the first time since it began its limited run five weeks ago. Its estimated Friday gross stood at $5.7 million.

"Sherlock Holmes," which stars Robert Downey Jr., earned an estimated $2.8 million for its fourth Friday in theaters, while "Alvin and the Chipmunks: The Squeakque"l nabbed an additional $2.4 million.

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